Ogilvy Frankfurt published “Mausetod 2.0″ (Death of the Mouse 2.0), a book designed for art directors, graphic designers, photographers and clients. Each page features an image designed to be a memory hook for an Adobe Photoshop or Indesign keyboard shortcut, making the mouse less necessary. The book is the second in a series dedicated to comfort, increased work efficiency and the complete extermination of the mouse. The book won a Gold award for Design and Imagery at the 2010 Epica Awards. Here’s fourteen samples from the book, each providing a clever (not always PC) play on word association.
The Mausetod brochure was designed at Ogilvy Frankfurt by creative director/designer Helmut Meyer, copywriter Lothar Mueller, art director/designer Till Schaffarczyk, graphic designer Michael Helmle, art buyers Christina Hufgard and Caroline Walczok, using photography from Corbis Duesseldorf, account manager Michael Fucks.
Production was done at Redworks Frankfurt by Knud Schlaudraff and Uschy Koebe, with printing done at ColorDruck Leimen.