Nurofen Core Woodpecker

Reckitt Benckiser Group‘s UK campaign for Nurofen, launched on February 18, unveils a simple and magical brand world in which a new animated character, Nuro, goes straight to the source of pain. The campaign includes television, print , outdoor advertising, a new-look website, online advertising, interactive online TV, instore activity, experiential activity, PR and new packaging.

Nurofen Nuro and Woodpecker

Nurofen Whats Your Pain


The Core campaign was developed at Mother London.

Filming was produced at PSYOP by producers Carol Collins, Nathan Jew and Michael Neithardt, creative directors Marco Spier and Marie Hyon, execuctive producer Lucia Grillo, designers Lauren Indovina, Jon Saunders, Pete Sickbert-Bennett, storyboard artist Ben Chan, lead technical director Tony Barbieri, lead compositor Molly Schwartz, previz artist Jason Goodman, modelers Lee Wolland, Zed Bennett, riggers Lee Wolland, Zed Bennett, animators Pat Porter, Jordan Harvey, Michael Shin, VFX producer Jonah Friedman, texturists Szymon Weglarski, Tony Barbieri, Adam Flynn, lighting technicians Szymon Weglarski, Tony Barbieri, Adam Flynn, compositors Molly Schwartz, Jason Conradt and Manu Gaulot.

Sound and music were produced at Q Department