NSRI Volunteers Always on Call

NSRI, National Sea Rescue Institute in South Africa, revealed the wide variety of lives lived by volunteers in this award-winning print advertising campaign, included in the D&AD Design & Art Direction 2010 Annual. Three print ads, “Left her wedding”, “Left the costume party”, and “Left the sports game” show volunteers rescuing swimmers at sea, with the text, “Our Volunteers are always on call”.

NSRI Wedding

NSRI Costume Party



The NSRI campaign was developed at Ogilvy Cape Town by creative director Chris Gotz, art director Prabashan G. Pather, copywriter Sanjiv Mistry and photographer Guy Neveling.