Nissan is promoting the LEAF electric car as the environmentally responsible choice with “Polar Bear”, a television commercial featuring a journey from the Arctic to the suburbs. A polar bear on a melting ice flow leaves his natural habitat to head south, wandering through the countryside, crossing roads and bridges, until he reaches a city. The ad finishes with the bear approaching a man in the driveway of his home, giving him a bear hug in a show of appreciation for his ecologically minded choice of a Leading, Environmentally friendly, Affordable, Family car.
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the making-of video in YouTube (HD)
The Polar Bear campaign was developed at TBWA\Chiat\Day, Los Angeles, by global director of media arts Lee Clow, chief creative officer Rob Schwartz, group creative directors Chris Adams and Margaret Keene, copywriters/associate creative directors Patrick Almaguer and Ken Papanduros, art directors/associate creative directors Chris Lynch and Blake Kidder, and agency producer Richard O’Neill, assistant producer Lisa Urbanic, managing director Jon Castle, account director Bonnie Schwartz, account director Ben Muldrew, management supervisor Patrick Jones, director product strategy Joel Weeks.
Filming was shot by director Daniel Kleinman via Epoch Films with producer Michael Stanish, executive producers Lisa Margulis and Johnnie Frankel, line producer Canada Karen Silver, director of photography Franz Lustig, production designer Tom Hartman.
Editors were Steve Gandolfi and Isaac Chen at Cut+Run with executive producer Michelle Burke and senior managing producer Carr Schilling.
Visual effects were produced at The Moving Picture Company by VFX Supervisor Dan Sanders, producer Michael Stanish, colorist Mark Gethin, production coordinator Paul Mackman, lead 3D artist Ahmed Gharraph, animator Andrea Falcone, Flame support artist Yourick Van Impe, Nuke support artists Jason Hayes and Owen Williams.
Sound was designed at Skywalker Sound by sound designer Randy Thom, assistant sound designer Leff Lefferts, mixer Kent Sparling, mix technician James Spencer.
Original music was composed by Jonathan Elias at Elias Arts with producer Ann Haugen.