Nissan Canada is running “Best Part of Your Day” (BPOYD), an integrated advertising campaign including television and online commercials, street-level events, a microsite (www.bestpartofyourday.ca) and social media activity. The campaign is marked by random acts of street-level kindness provided for thousands of Canadians, and encourages the entire country to share the best parts of their day through an online community. The best part of the day, of course, is driving a Nissan. Nissan Canada hopes to help Canadians get through the rest of the day with free coffee, gas, help with parking spots, umbrella support and entertainment.
The “Best Part of Your Day” campaign is designed to connect drivers and pedestrians with the core values of the Nissan brand, taking them from the street to the microsite as well as YouTube, Facebook and Twitter.
Nissan Canada presents the Sentra, Rogue and Versa as the Best Part of Your Day in a series of television commercials. “Wheel” follows the treadwheel activity of an office worker. Finally, at the end of the day, his labours are rewarded with the chance to drive his Nissan Sentra. “Squished” follows the trials of a group of young men who have no room to spread out through the day until they get to their Nissan Versa. “Fit” follows a young woman as she tries to fit her life into her apartment, finally finding relief in driving her Nissan Rogue. “Awake” takes us through the stupor-filled day of a guy who’s waiting for his chance to get away in his Nissan Sentra.
Click on the image below to play the Wheel video in YouTube (HD)
Click on the image below to play the Squished video in YouTube (HD)
Click on the image below to play the Awake video in YouTube (HD)
The Best Part of Your Day campaign was developed at TBWA Toronto by creative director/copywriter Allen Oke, creative director/art director Mark Mason, creative director/art director Anthony Wolch and agency producer Nadya MacNeil.
Filming was shot by director Mark Zibert via Sons and Daughters, Toronto, with executive producer Liane Thomas, line producer Rob Allan and director of photography Chris Mably. Editor was Mick Griffin at Rooster Post, Toronto. Online editor was Ernie Mordak at Track & Field, Toronto.