Nintendo‘s launch of the new Black Wii in Australia on March 11 was heralded through an advertising campaign including television commercial, a black-themed wrap around in MX newspapers, and a black goo takeover of NineMSN’s home page. The campaign featured tag lines such as “Give Into Your Dark Side”, and “Meet Wii’s Dark Side”.
Click on the image below to play the video in YouTube (HD)
The advertising campaign was developed at Leo Burnett, Melbourne, by creative director Jason Williams, art director Richard Walker, copywriter Eamonn Dixon, agency producer Sally Davis, and account manager Susan Foley.
Filming/animation was produced at Active Motion, Melbourne.
Media was handled by Carat.