Nintendo Wii Goes to the Dark Side

Nintendo‘s launch of the new Black Wii in Australia on March 11 was heralded through an advertising campaign including television commercial, a black-themed wrap around in MX newspapers, and a black goo takeover of NineMSN’s home page. The campaign featured tag lines such as “Give Into Your Dark Side”, and “Meet Wii’s Dark Side”.

Nintendo Wii Give Into your Dark Side

The New Black Wii

Nintendo Wii Give Into your Dark Side

Click on the image below to play the video.


The advertising campaign was developed at Leo Burnett, Melbourne, by creative director Jason Williams, art director Richard Walker, copywriter Eamonn Dixon, agency producer Sally Davis, and account manager Susan Foley.

Filming/animation was produced at Active Motion, Melbourne.

Media was handled by Carat.