Nike is celebrating the achievements of top athletes Maria Sharapova (USA tennis), Serena Williams (USA tennis), Lianne Sanderson (English football) and Susanna Kallur (Swedish hurdles) in “Rock Victorious“, an integrated advertising campaign. The campaign features photography by Warwick Saint, adapted for film, print, outdoor and online presence. Warwick took two months to travel around the globe to capture the essence of what it is to be victorious. Each image of the campaign represents the attitude, personality, competitiveness and grace associated with being top of the game. The claim is simple: winning is addictive and true champions always seek to win. Winning is contagious. You see it. You burn for it. True champions live for it.
Click on the image below to play the Maria Sharapova video in YouTube (HD)
Click on the image below to play the Susanna Kallur video in YouTube (HD)
Click on the image below to play the Lianne Sanderson video in YouTube (HD)
Click on the image below to play the Serena Williams video in YouTube (HD)