Nike Japan has launched a global ‘Write the future’ campaign for the FIFA World Cup 2010 starring iconic Brazilian-Japanese footballer Marcus Tulio Tanaka, online at Nike Japan’s Football website nike.jp/football/future. Nike invites members of the public to submit their comments in support of the Japan team at the FIFA World Cup 2010 in South Africa. The best messages are being carved on a life-size statue of Tanaka placed at Nike’s Harajuku store. Four cameras have been set up to capture when a winning message is carved on the statue.
Click on the image below to play the video in YouTube (HD)
I am Japanese.
Everything starts now.
The world will take notice and doubt will be erased.
I am a defender that will attack in a split second.
Prayers will be answered.
One moment will last for eternity.
And everything will change.
Marcus Tulio Tanaka
Write the future.
The Japanese Write the Future campaign was developed at Wieden+Kennedy Tokyo by executive creative directors Frank Hahn, Naoki Ito
Art director Naoki Ga, copywriters Hiroshi Kuyama, Takayuki Rokutan, agency producers San Takashima, Takayuki Rokutan, Shig Seng.