Nike Sportswear as released True City, the iPhone application, providing users with a unique insight into six European cities. The app, associated with the True City clothing and shoes line, introduces us to Nike Insiders, local tastemakers who pride themselves on being at the forefront of things happening in their cities. AKQA has developed a powerful combination of premium, geo-tagged content, the latest iPhone technologies, and social media integration, updated in real-time by real people. All with Nikeʼs unmistakable irreverence.
The True City app, launched on January 13, 2010, is compatible with iPhone and iPod touch, available in English, French, German, Italian, Spanish. Users must be at least 17 years old to download the application due to the frequent and intense profanity or crude humour, frequent/intense/mature/suggestive themes. Find out more about the True City application at Nike True City and download the app from iTunes.
Click on the image below to play the True City app trailer in YouTube (HD)