Nike filmed Lance Armstrong cycling up a French mountain road in Nike Engine, a promotion for the Livestrong Foundation. The foundation was set up to support cancer survivors. Seven-time Tour de France champion scales the mountain road in Viry, propelled onward and given meaning by the testimony of cancer survivors.
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The Engine spot was developed at Wieden+Kennedy, Portland, by creative director Hal Curtis, art director Lee Jennings, copywriter Tyler Whisnand and agency producer Shannon Worley.
Filming was shot by director Andrew Douglas via Anonymous Content, Los Angeles, with executive producer Dave Morrison, head of production Sue Ellen Clair, production supervisor Laura Miller, producer Paul Ure and director of photography Crille Forsberg.
Editors were Kyle Valenta and Peter Weidensmith at Joint Editorial, Portland, with assistant editors Jessica Baclesse and Alyssa Coates and producer Shelli Jury, and A52 2D VFX artist/colorist Paul Yacono.