Nike is promoting the Elite range of football shoes with an advertising campaign featuring work by VFX studio Psyop. The in-store video focuses on the shoes and the expression on the faces of Nike football players, capturing frozen moments of glory before or after scoring a goal or when players interact with the crowd. Psyop used the stone statues of the football players used in their FIFA World Cup print campaign, wearing the Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend III.
Click on the image below to play the video in YouTube (HD)
Nike’s football brand design team were creative director Andy Walker, senior designer Gary Horton, producers Penny Pijenburg and Els Tau.
The Psyop team were creative director/Flame artist Thibault Debaveye, creative director Alex Hanson, executive producer Neysa Horsburgh, producer Alyssa Evans, associate producer Amanda Miller, editors Mike Hackett and Carsten Becker, storyboard artists Wayne Coe, Josh Wiesenfeld, designer Jake Sargeant, VFX supervisor/technical director/look developer/lighter Chris Eckardt, modeler Mike Riendeau, pre-visualization team Yvain Gnabro, Sammy Wong, 3D animators Yvain Gnabro, Ari Teger, Andy Kim, 2D animators Ara Devejian, Chad Howitt, FX artists Brian Alvarez, lighters Brian Broussard, Matt Berenty and Jin Choi, compositors Matt Lavoy, Ryan Bozajian, Miguel Bautista and Chad Howitt, Flame artists Alex Kolasinski and John Shirley.
Music/sound design and arrangement were by French digital musician Leonard de Leonard.