Nike is running a new multi-sport brand campaign around the theme “Boom”. The Nike BOOM iPhone app syncs music to training workouts, with motivational support from elite athletes and coaches. The TV advertising campaign features Adrian Peterson, Robinson Cano, Serena Williams, Manny Pacquiao, Bo Jackson and Nick Saban.
Nick Saban shows up for the big hit with Hope Solo and Robinson Cano. Click on the image below to play the High School Football video in YouTube (HD)
Click on the image below to play the Drumline video in YouTube (HD)
Tebow & Suh get ready to rumble. Click on the image below to play the Tailor video in YouTube (HD)
Rick Ross’ bling speaks for itself. Click on the image below to play the Rick Ross video in YouTube (HD)
Bo Jackson is one tough critic. Click on the image below to play the Cano and Bo video in YouTube (HD)
The Boom campaign was developed at Wieden+Kennedy, Portland by creative directors Ryan O’Rourke and Alberto Ponte, copywriter Karl Lieberman, art director James Moslander, producer Jen Dennis, account team Ryan Johnson, Rob Archibald, Jason White and Courtney Nelson, executive creative directors Mark Fitzloff and Susan Hoffman, agency executive producer Ben Grylewicz.
Filming was shot by director Brian Beletic via Smuggler with executive producer Lisa Rich, line producers Leanne Amos, Paula Cohen and Cory Berg, directors of photogrphy Linus Sandgren and Igor Jadu Lillo.
Editors were Angus Wall and David Brodie at Rock Paper Scissors with post producer Mike Goble, post executive producers Linda Carlson and Cassie Hulen.
VFX were produced at The Mill, New York, by VFX supervisors Aaron Grove, Kathy Siegal, Arielle Davis, Flame artist Giles Cheetham, VFX producer Lee Pavey.
Sound and music were produced by Squeak E. Clean, with composer Brent Nichols, sound designer Brian Emrich at Trinitite Studios and executive producer Zack Sinick. Sound was mixed at Eleven Sound by Jeff Payne with executive producer DJ Fox-Engstrom.