Nike celebrated the 25th anniversary of the Nike Air shoe on April 1, 2010 with Air Secrets, a satirical short film aired on TV in the USA and online globally. The Nike Air Collection Unit collects air from Nike athletes such as Maria Sharapova, Carl Lewis, Sanya Richards, Paula Radcliffe, Brandon Roy, P-Rod, Troy Polamalu and John McEnroe, all for the cause of equipping a new generation. David Koechner, star of Anchor Man and Curb Your Enthusiasm, won Gold for Best Actor at the British Arrows for his humorous work as continuity man in this ad.
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The Air Collection Unit concept was developed at Nike by creative manager Manny Bernardez and brand manager Adam Collins, with Arnold Worldwide creative director/copywriter/art director Paul Shearer.
Post production was done at Rushes, London, by producer Frankie Limata, colorist Simone Grattarola, VFX supervisor Matt Jackson, 3D animation/matte painting and extensions team.
Music was produced at IPP Music.