New World Slice of Heaven

New World supermarkets in New Zealand like to do things a little different. When New World formed a staff band, they weren’t going to play any old instruments. The New World team made carrot recorders, cabbage guitars and a pumpkin drums, and other vegetables, fruit and other items found in New World supermarkets. Then once they’d figured how to tune them, they needed a 100 percent Kiwi song: Dave Dobbyn’s 1986 hit Slice of Heaven. See more on the campaign at Facebook and YouTube pages.

New World Butternut Violin


Click on the image below to play the Slice of Heaven music video in YouTube (HD)

Click on the image below to play the behind-the-scenes (6 minutes) video in YouTube (HD)

Click on the image below to play the Veggie Orchestra Auditions video in YouTube (HD)

Click on the image below to play the Veggie Orchestra Rehearsal video in YouTube (HD)

Click on the image below to see How to make a bottle pan flute in YouTube (HD)

Click on the image below to see How to make cucumber xylophone in YouTube (HD)

Click on the image below to see How to make a carrot recorder in YouTube (HD)

Credits

The Slice of Heaven campaign was developed at .99, Auckland.

Filming was shot by director Kevin Denholm via Exposure Films.

Recording was done at York St Studios, Auckland.