New Spice Study like a Scholar
It was inevitable. The Old Spice Man campaign featuring Isaiah Mustafa has led to look-a-like advertisements, including a campaign promoting Harold B. Lee Library at Brigham Young University. “Do you want to be a scholar? Then study at the Harold B. Lee Library. Do your research here, study here, and be a scholar!”
Click on the image below to play the video in YouTube
The New Spice ad was developed by the Multimedia Production unit at the Harold B. Lee Library at Brigham Young University, and features Stephen Jones.