New Cinema Crying
Consulado General en Los Angeles (Consulate General of Argentina in Los Angeles) promoted the New Cinema Film Festival with a football-related television commercial, “Crying” (Llanto). Football is the most important sport in Argentina. The national team has not been performing well lately, but the Argentine movies had great success at festivals including the Oscars. The commercial won a Gold Film Lion at Cannes International Advertising Festival.
Click on the image below to play the Crying commercial in YouTube
The Crying ad was developed at Conill Saatchi & Saatchi, Torrance, by chief creative officer Pablo Buffagni, creative director Mario Granatur, copywriters Pablo Buffagni, Benjamin Levy, Abel Gonzalez, Jessica Cuevas, art directors Martin Donovan and Hernan Iba, agency producer Lourdes Caballero.
Filming was shot by directors Sebastian Leda and Francisco D’Amorim Lima via Parana Films, Los Angeles, with producer laura Castro. Sound was designed and arranged by Jaime Zapatal and producer Raquel Ramirez at Tono Studios.