Arab Dairy has succeeded wildly in their promotions of Panda Feta, Istanbully, Cheddar, Parmesan and Mozzarella cheeses, with five commercials featuring a Panda bear in an office, hospital, kitchen and supermarket. When people say no to Panda, Panda is not happy, despite his love of the Buddy Holly song, “True Love Ways”. “Never say no to Panda!” The campaign has been viewed millions of times on YouTube, won a Silver Film Lion at Cannes International Advertising Festival in June 2010 and has now picked up a Gold for Film at the 2010 Epica Awards.
Click on the image below to play the video in YouTube (HD)
The Panda campaign was developed at Advantage Marketing & Advertising/Elephant Cairo, by creative directors / copywriters Ali Ali and Maged Nasar, art director Hossam Fawzy. Filming was shot by director Ali Ali via The House Productions, Cairo, with producer Houssam Fawzy and director of photography Pedro del Ray.