The National Confectionery Company ran a Halloween-themed print advertising campaign in Ireland in 2009, with style, copy and font consistent with the brand’s focus on simplicity. “Costume” and “Trick or Treat” present the naturally flavoured and coloured sweets as the choice to consider when shopping for the kids.
Credits
The Halloween campaign was developed at Publicis QMP, Dublin, by creative director/art director Ger Roe, copywriter Darragh Carey and photographer Paul Heaslip.
