Digital creative agency W3haus created a Christmas greeting channel with a difference this year, using Twitter and an online Christmas tree. The Brazilian agency aimed to create a huge Christmas tree decorated with thousands of tweets, inviting internet users to send holiday greetings or New Year wishes to friends and family in Brazil and the worldbeyond. The tree can be accessed by logging into Twitter at myxmastweet.com or through Twitter using the tag #myxmastweet. Messages to specific contacts send them an alert stating that there is a holiday message for them in MyXmasTweet. Be aware that the site is slow to load and requires Flash Player 10.
The Xmas Tweet Tree was developed at W3haus, Porto Alegre, Brazil, by creative directors Chico Baldini, Leo Prestes, creatives André Jardim, Gabriel Schmitt, art directors Pablo de la Rocha and Vinicius Stein, account manager Tiago Ritter, motion/sound FX developers Matias Causa and Miguel Neves, project manager Larissa Magrisso, developers Alessandro Cauduro, Gustavo Allebrandt and Luiz Sordi.