Moustaches Make A Difference
Singapore creatives are gathering together to support the Movember cause this November, with “Moustaches Make a Difference”, online at mosmakeadifference.com and Facebook, raising funds for the Singapore Prostate Cancer Research Fund. Through the annals of history, scores of famous figures, renowned characters and admired personalities have had one thing in common. They all wore with pride that most masculine of marks. That most erudite of emblems. The most bodacious of badges. We’re talking, of course, about the moustache. For without this distinguishing feature adorning their upper lip, would these people have reached such lofty heights? Hulk Hogan minus his handlebar? White trash in a wife-beater. A smooth-faced Stalin? Just a depilated dictator. A clean-shaven Genghis Khan? More like Genghis Can’t. This month, help these men and women support prostate cancer research by growing a moustache.
Josef Stalin Communist / Conqueror
The Moustaches Make a Difference campaign was developed at TBWA\Singapore, Singapore, by creative directors Hagan de Villiers, Gary Steele, art director/illustrator Reginald Ocampo, art director Danny Teo, copywriters James Holman and Martin Loh, illustrator Roger Tan, developers Tony Chew and Sean Tan, production managers Sally Sim and Allen Pattiselanno, account team Jaclyn Lee and Alrick Dorett.