Morning Fresh Dirty and Clean

PZ Cussons in Australia is highlighting the dishwashing power of Morning Fresh detergent with a plate, bowl and mug that magically transform from super dirty to super clean when submerged in hot water. The promotion was launched online at and Facebook with a pair of two cheeky online films featuring a dirty fireman and a dirty cowboy. The Facebook page includes an R18 quiz for the ladies, helping them work out if they like their men dirty or clean.

Dirty Dishes Outdoor advertisement

Click on the image below to play the Dirty Fireman video.


The Dirty Dishes campaign was developed at DDB Group Melbourne, by executive creative director Grant Rutherford, group creative director Jim McKeown, art director Ben Green, copywriter Pat Lennox, agency producer Janine Wertheim, group business director Michael McEwan, senior account manager Livia Montalto, account executive Georgia Newton.

Filming was shot by director Paul Middleditch via Plaza Films with producer Peter Masterton. Editor was Peter Whitmore at The Editors. Photographer was Mat Baker. Sound was produced by Dylan Stevens at Risk Sound.