Monster.com is running a commercial during the Super Bowl promoting Fiddle a Friend, an micro-site featuring a beaver with a violin. The fiddling beaver has found exactly where he best fits in the workplace, www.fiddleafriend.com, where visitors can create a personalized video where they select what kind of music the animal plays and can add images of their choosing. The campaign’s social networking capacity is built by the Busy Fiddler Facebook Fan Page, and Twitter feed.
Click on the image below to play the 45 second extended version in YouTube (HD)
The Fiddle a Friend campaign was developed at BBDO New York, by chief creative officer David Lubars, Bill Bruce, creative director/copywriter Steve McElligott, creative director/art director Jerome Marucci, senior producer Anthony Curti and music producer Loren Parkins.
Editor was Gavin Cutler at Mackenzie Cutler with post producer Melissa Miller and assistant editor Mike Rizzo.
VFX were produced at Framestore by executive producer James Razzall, senior producer Jenn Dewey, senior Flame artist Raul Ortego, head of CG David Hulen, CG supervisor Jenny Bishsel, animation supervisor Kenny Rooney, technical directors Andy Rowen-Robinson, Iren Kim, lighting tech director Christina Lum.
Graphics were produced at Hornet/Mix Tape Club.