The New Zealand Breast Cancer Foundation has joined forces with 25 iconic Kiwi companies to launch New Zealand Monopoly: Pink Ribbon Edition. The collaborative campaign marks the 75th anniversary of the charity and has been launched in tandem with Breast Cancer Awareness Month. The street names on the board have been replaced with well known companies, including Gregg’s, Cadbury, Resene, State Insurance, The Warehouse, Living Nature, Breast Associates, Pascalls and State Insurance. The funds raised from sales of Pink Monopoly will help the New Zealand Breast Cancer Foundation extend its funding of rehabilitation programmes, Dragon Boating, Pink Pilates and Sweet Louise.
Hasbro Customer Strategic Marketing Manager Philip McIntosh says when the call went out to companies to get behind a charity edition of Monopoly, the response was swift. “The aim of Monopoly: Pink Ribbon Edition was to make the game board a reflection of how everyday Kiwis see NZ. We invited key organisations to ‘buy and own’ a property on the Monopoly board and they responded generously. The board is a reflection of great New Zealand brands supporting great New Zealand women.”