Deutsche Tierschutzbund (German Animal Welfare Association) ran an advertising campaign designed to remind the public about the painful realities of animal testing. “Peace of Mind”, the television commercial, has won a Gold Film Craft Lion for Best Use of Music, adding to the Gold Clio won earlier this year. Bluwi Music And Sound Design add a sense of panic, rage and desperation to this animation with music played by one cellist.
Click on the image below to play the video in YouTube (HD)
The Peace of Mind ad was developed at Grey Worldwide Düsseldorf by chief creative officer Per Pedersen, creative director/copywriter Moritz Grub, creative director/art director Regner Lotz, agency producers Peter Engel and Mathias Renner, account manager Bettina Türpitz, account supervisor Sandra Lehrenfeld and media planner Rica Jansen.
Animation was produced at Papa Löwe Filmproduktion, Hamburg, by Mathiew Mazzotti Colombo and Ronald Theelen, post producer/production designer Peter Heynen,
Sound design and music arrangement were done at Bluwi Music And Sound Design, Hamburg, by Timo Blunck and Lucas Kochbeck.