Molson Coors Canada has seized the moment when the world’s attention is on Canada to remind the locals just what makes them Canadian. “When you think about Canadians you might ask yourself, why are we the way we are? Well, the answer is lying right under our feet. Fact is, its this land that shapes us. We know we have the best backyard in the world and we get out there every chance we get. Molson Canadian Made from Canada.
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The advertising campaign has helped focus patriotic support of the Canadian Olympic team on the Molson Canadian Facebook page, with an increase of 70,000 fans in one week.
The Made from Canada campaign was developed at Zig Ideas, Toronto, by creative director/copywriter Aaron Starkman, art director Vince Tassone, planner Doug Potwin, team leader Natalie Calderon and agency producer Dave Medlock.
Filming was shot by director Bruce Dowad via Circle Productions with executive producer Michel Korchinsky, line producer Mike Gill.
Editor was Ryan Hunt at School Editing.
Sound and music were produced at RMW by music director Ted Rosnick, and sound designer Tyson Kutevi. Music is “Lux Aeterna” by Clint Mansell from the “Requiem for a Dream” soundtrack.