Sara Lee has launched a new commercial, “Candles”, following on in the same romance line as “Cinderella“, the 2008 commercial. Filmed in Rio de Janeiro in February 2010, the love story is set in a convenience store. A woman returns again and again to buy jars of Moccona Inspirations coffee. The ad finishes with a beautiful trip down cande lit lane. The Moccona Australia site, www.moccona.com.au, provides a downloadable copy of the ad along with wallpaper images.
Click on the image below to play the video.
The Candles ad was developed at M&C Saatchi Sydney by executive creative director Ben Welsh, copywriter Lizzie O’Hara-Boyce, art director Jason Woelfl, agency producer Loren August and Rod James, account manager Renee Kastanias and senior account director Nathalie Brady.
Music is by Elliott Wheeler at Turning Studios.