Mint Museum of Toys in Pristine Glory
Mint (Moment of Imagination and Nostalgia with Toys) Museum of Toys in Singapore commissioned two posters, “Tin Toys” and “Dolls”, celebrating the museum’s collection of tin plate toys and dolls. “Some say the first cars Japan exported were nothing more than tin cans. They were right.” “Little girls always used dolls as a means of escape. In the 1920’s it was the only way out of the brothels of China.”
“While their sisters in the West were marching for their right to vote, life for women was unforgivingly harsh in pre-communist China. Which is why the Door of Hope Dolls at Mint Museum of Joys is now the most authentic record of what life was like. Nestled between century-old shop houses opposite The Raffles Hotel, this museum is dedicated to archiving one of the world’s finest and most desirable collection of themed toys. All in their pristine glory.”
The Toy campaign was developed at Y&R Singapore by chief creative officer Marcus Rebeschini, executive creative director James Procter, creative director/copywriter Mark Fong, art director/typographer Somjai Satjatham, account manager Chanderni Devi, account supervisor Anthony Khoo and art buyer Kirby Ho. Photography by Teo Studio was retouched by Sam Ng and Lim Suon Oon at Magic Cube. Prop masters were Kin Yee and Christopher Pereira.