Michelob Ultra Lance Armstrong in Little Bumps

Michelob Ultra, the low carb beer produced by Anheuser Busch, is being promoted as the lifestyle choice of the fit and active in a commercial featuring cyclist and author Lance Armstrong. Armstrong, seven-time Tour de France winner, signed a three-year agreement in October 2009, becoming Michelob Ultra’s new spokesperson and ambassador. In “Little Bumps” he gets himself ready to take on what some would call mountains in Malibu, California. Music is “Woo Hoo”, by Blur´╗┐.

Michelob Ultra Lance Armstrong

The Michelob Ultra campaign was developed at Palm & Havas.

Editor was David Brodie at Rock Paper Scissors. Visual effects were produced at A52.