Method in the Magners

Magners, the Irish Cider brewed in Clonmel, County Tipperary in Ireland, introduces us to the people who pick the apples, and the man who drives the apples to the brewery. Meet Aiden Boyle, a man who lives his life as the crow flies. And meet the cricket team, who since 1935 have never been beaten.

There's Method in the Magners

Click on the image below to play the Aiden Boyle video

Click on the image below to play the Cricket Team video.

Method in the Magners
Method in the Magners


The Method in the Magners campain was developed at The Red Brick Road, London, by copywriter Matt Lee, art director Pete Heyes, creative director Justin Tindall, agency producer Charles Crisp, account team Oliver Clark and Will Leabeater.

Media agency was MPG.

Filming was shot in New Zealand by director Ivan Zacharias via Stink with director of photography Jan Velicky, producer Nick Landon, and location services provided by Cherokee Films. Editor was Filip Malasek at Robota.

Post production was done at The Mill, London, by VFX producer Gemma Smith, 2D lead artist Andrew ‘Barnsley’ Wood and assist Paul Downes.

Audio post production was done at Jungle Studios.