Messages from Mars
Masterfoods and FHV BBDO in the Netherlands encouraged 16 to 24 year olds to engage with the Mars Bar brand with “Messages from Mars”, a Gold Design Lion winner at Cannes International Advertising Festival. The campaign involved removing the iconic labelling from the bar, leaving it black, and providing consumers with the complete alphabet in Mars typography, including punctuation marks. The bar became an interactive object that gave people the possibility to create their own messages and give these to friends, colleagues or family.
The Mars Messages campaign was developed at FHV BBDO by creative director Mark Muller, creatives Joris van Elk, Gijs Sluijters, Joris Tol, Thomas Aberson and Demy Sapthu.