Mercedes-Benz in The Netherlands promoted their support for the Pink Ribbon breast cancer campaign by sponsoring a special car for the Pink Ribbon team. The white Mercedes B Class car, to be used for visiting sponsors, partners, in TV programs and galas, has been customized by calligraffiti artist Niels Shoe Meulman. Hundreds of women’s names have been added to the name of Mercedes, symbolising all the women for whom the Pink Ribbon foundation works tirelessly. The artwork was turned into an advertisement in Pink Ribbon magazine and is featured in an online making-of film.
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