Mentos Rainbow Spider

Mentos Rainbow, a roll of flavoured sweets packaged in predictable order, is being promoted in the UK with “Spider”, a popular television commercial featuring one unpredictable spider. A man steps in to sort things out when his girlfriend starts shrieking in horror. He picks up a small spider only to become the victim of a severe case of bullying. “It’s better to know what’s coming next.” Perfetti Van Melle has produced the Mentos Rainbow line, with each roll containing seven fruit flavours (grape, strawberry, orange, watermelon, pineapple, raspberry and apple) all made with real fruit juice, and in the same order.

Mentos Rainbow Spider


Click on the image below to play the video in YouTube (HD)

Credits

The Spider ad was developed at BBH London by creative directors Dave Monk and Matt Waller, art director Nadine Akle, copywriter Alex Ball and producer Ben Davies.

Filming was shot by director Brian Lee Hughes via Stink, London, with executive producer Blake Powell, producer Simon Eakhurst and director of photography Ulrik Boel Bentzen.

Editor was Spencer Ferszt at Marshall Street Editors. Post production was done at The Mill, London.

  • Stephan Ganser

    Oh, BBH, this isn´t serious, is it? Where´s your ambition of telling great product stories? The detail, that you do not know the colour of the next Mentos is so f…ing irrelevant.