Colgate is promoting Mennen Speed Stick deodorant in South America with an integrated advertising campaign featuring extreme sports. Online at Speedstick.com.mx, the campaign includes an augmented reality game, two viral videos featuring impossible skating stunts and underwater skating.
Click on the image below to play the Impossible Skating video in YouTube (HD)
Click on the image below to play the Pool Skater video in YouTube (HD)
The Speed Stick campaign was developed at Y&R Paris , by regional creative director Carmine Coppola, copywriter Daniel Lobaton, art director Ricardo Turcios, agency producer Barbara Safarova.
Post-Production and 3D graphics was done at Fusión Atómica, Lima, and Medialab, Paris.
Sound was produced at O’Bahamas, Paris.
Music is “Hotel Life” by the Ton Ups.