Mennen Speed Stick Extreme

Colgate is promoting Mennen Speed Stick deodorant in South America with an integrated advertising campaign featuring extreme sports. Online at, the campaign includes an augmented reality game, two viral videos featuring impossible skating stunts and underwater skating.

Mennen Speed Stick Extreme Site

Click on the image below to play the Impossible Skating video.

Click on the image below to play the Pool Skater video.


The Speed Stick campaign was developed at Y&R Paris , by regional creative director Carmine Coppola, copywriter Daniel Lobaton, art director Ricardo Turcios, agency producer Barbara Safarova.

Filming was shot by director Gonzalo Otero via La Luz, Lima with producer Daniel Vega.

Post-Production and 3D graphics was done at Fusión Atómica, Lima, and Medialab, Paris.

Sound was produced at O’Bahamas, Paris.

Music is “Hotel Life” by the Ton Ups.