McDonald’s France is running three stories as the latest engagement in their “Come As You Are” (Venez comme vous êtes) Stories » is the latest campaign for McDonald’s from BETC Paris. The three short films shot by cinema director Xavier Giannoli present a humorous, humane and simple vision of daily life in a McDonald’s restaurant. “Father/Son” (Père et fils) shows a father missing cues from his gay son. The model and the surfer shows two senior citizens connecting with one another online and in person. “Mother/Daughter” (Menteurs) introduces us to a mother and daughter who guide each other through the dining experience.
Click on the image below to play the Father/Son video in YouTube (HD)
Click on the image below to play the Model and the Surfer video in YouTube (HD)
Click on the image below to play the Mother/Daughter video in YouTube (HD)
The Stories campaign was developed at BETC Euro RSCG, Paris, by creative director Stéphane Xiberras, art director Benjamin Le Breton (Father/Son), art director Francis De-Ligt (Menteurs), copywriter Arnaud Assouline (Father/Son), copywriter Nathalie Dupont (Menteurs), agency producer Fabrice Brovelli, music producer Christophe Caurret, account team Nawfal Trabelsi, Nathalie Le Garlantezec, Amaya Fournau, Lorraine Panissard, agency management team Xavier Royaux, Clarisse Lacarrau, Christophe Defaye, Eugénie Lefebvre.