McDonalds Open 25 Hours
McDonalds Australia made the most of the changeover from daylight saving time in Sydney this month, with a one-off print advertisement and radio commercial promoting all-hours restaurants. “Open 25 Hours. Daylight savings ends today so you can get an extra hour to enjoy our 24 hour restaurants.”
The Daylight Savings ad was developed at DDB Sydney by executive creative director Matt Eastwood, creative director Adam Rose, art director Jakub Szymanski, copywriter Dave Shirlaw and producer Lila Trajkoska.