McDonalds M Sandwich For Experts
McDonalds in Hungary is promoting the M Burger as a sandwich for experts in a press advertising campaign aimed at people who take pride in their own cooking abilities. The premium burger, with high quality ingredients, is visually presented as six books stacked horizontally: Breads & Co, The Encyclopedia of Salad, Tomato A Complete Guide, The Special Book of Cheese, Meat: New Edition, The Very Best of Bread: 100 Recipes.
The Sandwich for Experts campaign was developed at DDB, Budapest, by creative director Péter Tordai, art directors Guilherme Somensato and Rodrigo Fernandes, copywriters Giovanni Pintaude and László Hevesi, photographer Tamás Váradi, producer Jancso Judit, and account team Erika Kis, Ádám Békassy, Noémi Móricz.
via Ads of the World