McDonalds Fries Pedestrian Crossing

McDonalds in Switzerland turned a Zurich pedestrian crossing into a portion of fries during Zürifest (Züri Fäscht) over three days in July this year, providing a way to connect with the increase in foot traffic. The ambient campaign, outside the Niederdorf restaurant, helps the company deal with increased competition from independent street stalls providing fast food.

McDonalds Fries Pedestrian Crossing


McDonalds Fries Pedestrian Crossing

Credits

The Pedestrian Crossing campaign was developed at TBWA Switzerland by creative director/copywriter Michael Kathe, creative director Martin Friedlin, art director Dominique Magnusson, art buyer Christina Hengstmann and account manager Guido Zehnder.

Filed under: Ambient, McDonalds

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