Mastercard Eclipse of the Heart for Neville

MasterCard UK has brought Bonnie Tyler and her song Total Eclipse of the Heart back from the 1980s with a TV advert, Places Everyone. Neville, an everyday shopper, emerges from a supermarket to find Bonnie Tyler descending from the skies to provide a special rendition of Total Eclipse of the Heart. Her lyrics provide a commentary for the appearance of a rocket-powered guitarist, a line of mini Bonnie Tylers, a thirty foot gold plated statue of Neville mounted on a marble plinth, a helicopter fly-by showering Neville with silk petals, a helmet-wearing dog driving a pedal car, pyrotechnics, and banners falling from buildings. It’s an over the top message of thanks from Mastercard.

Mastercard Bonnie Tyler


Click on the image below to play the video in YouTube (HD)

Credits

The Eclipse of the Heart ad was developed at McCann-Erickson London by creative directors Matt Crabtree and Simon Hepton and agency producer Stephen Worely.

Filming was shot in Auckland, New Zealand by director Neil Gorringe via Moxie Pictures with producer Jessica Esnor and director of photography Ben Davis.

Editor was Adam Spivey at The Quarry.

NZ Production Company was Boomerang Productions, with producer Celina Janjic, production manager Lisa Kissin and art director Mick Coote.