MasterCard UK has brought Bonnie Tyler and her song Total Eclipse of the Heart back from the 1980s with a TV advert, Places Everyone. Neville, an everyday shopper, emerges from a supermarket to find Bonnie Tyler descending from the skies to provide a special rendition of Total Eclipse of the Heart. Her lyrics provide a commentary for the appearance of a rocket-powered guitarist, a line of mini Bonnie Tylers, a thirty foot gold plated statue of Neville mounted on a marble plinth, a helicopter fly-by showering Neville with silk petals, a helmet-wearing dog driving a pedal car, pyrotechnics, and banners falling from buildings. It’s an over the top message of thanks from Mastercard.
Click on the image below to play the video in YouTube (HD)
The Eclipse of the Heart ad was developed at McCann-Erickson London by creative directors Matt Crabtree and Simon Hepton and agency producer Stephen Worely.
Editor was Adam Spivey at The Quarry.