Marks and Spencer Should Be Dancing

Marks & Spencer have launched their 2010 Christmas advertising campaign with a series of television commercials beginning with a clothing-related music video directed by Vaughan Arnell. Comedian Peter Kay appears alongside Ana Beatriz Barros, Dannii Minogue, Twiggy, Lisa Snowdon, VV Brown and Jamie Redknapp in a rendition of the Bee Gees hit “Should be Dancing”, with the festive strapline, “Don’t put a foot wrong this Christmas”. The campaign will continue a series of food-related ads in which Caroline Quentin serves up a Christmas party and Christmas dinner. The M&S Christmas microsite features four online Christmas videos fronted by Myleene Klass, a Christmas gift finder, a clothing ‘size detective’, a digital Christmas party and dinner planner, all cross-promoted through the M&S Facebook and Twitter feeds.

Marks and Spencer Christmas dancers

Danni Minogue and Lisa Snowdon in 1920s-style flapper dresses, dancing the Charleston. Ana Beatriz Barros moves to the beat in sexy lingerie. Minogue and Snowdon are joined by VV Brown in their pyjamas singing into their hairbrushes. Twiggy and Kay dance dressed in tuxedos. Redknapp stars as a DJ, with Minogue, Barros Snowden, Brown and Twiggy in glamorous partywear. The final scene sees the entire cast united together and surrounded by over 50 dancing Santas, before the scene cuts to the line, “Don’t put a foot wrong this Christmas.”

Click on the image below to play the video in YouTube

The first food ad, due to break in late November, features Quentin hosting a Christmas party at home, serving dishes from the M&S Christmas food range. The second Christmas ad, due in December, is set on Christmas Day at Caroline’s home. She serves various dishes to her family and after serving dessert she finishes with, “now that is a happy Christmas.”


The Marks and Spencer Christmas campaign was developed at RKCR Y&R, London.

Filming for the Dancing advert was shot by music video and commercials director Vaughan Arnell via Serious Pictures, London, with director of photography Stephen Blackman.

Media planning and buying for the campaigns is handled by Walker Media.