Maison Hermes Scarves in Shop Window

Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and produced by Satoshi Asakawa. Each window shows a Hermès scarf apparently being blown about by the breath of a Japanese actress. The illusion is achieved by venting air from a small hole in the wall near the mouth in the printed image.

Hermes Windows


Hermes Windows

Tokujin Yoshioka explains his thinking behind the installation…

“On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. there are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them”.

The window display can be seen in action at Maison Hermès, Ginza5-4-1, Chuo-ku, Tokyo, from November 19, 2009 through to January 19, 2010.

Click on the image below to play the video in YouTube (HD)

Filed under: Ambient

Tagged:

Location:

  • Deux Doppel

    Does Satoshi Asakawa do this kind of thing often? Would be good to see other work as well.