Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and produced by Satoshi Asakawa. Each window shows a Hermès scarf apparently being blown about by the breath of a Japanese actress. The illusion is achieved by venting air from a small hole in the wall near the mouth in the printed image.
Tokujin Yoshioka explains his thinking behind the installation…
“On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. there are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them”.
The window display can be seen in action at Maison Hermès, Ginza5-4-1, Chuo-ku, Tokyo, from November 19, 2009 through to January 19, 2010.
Click on the image below to play the video in YouTube (HD)
Does Satoshi Asakawa do this kind of thing often? Would be good to see other work as well.
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