Maison Hermes Scarves in Shop Window
Maison Hermes in Japan is experimenting with a shop front window art installation designed by Tokujin Yoshioka and produced by Satoshi Asakawa. Each window shows a Hermès scarf apparently being blown about by the breath of a Japanese actress. The illusion is achieved by venting air from a small hole in the wall near the mouth in the printed image.
Tokujin Yoshioka explains his thinking behind the installation…
“On designing a window-display of Maison Hermès, I intended to express people’s daily ‘movements’ with a suspicion of humor. there are moments when I perceive a hidden presence of a person in the movements born naturally in daily life. I created a design where one can perceive someone behind the scarves as if life were being breathed into them”.
The window display can be seen in action at Maison Hermès, Ginza5-4-1, Chuo-ku, Tokyo, from November 19, 2009 through to January 19, 2010.
Click on the image below to play the video.