Magical Christmas Card
Swedish Post (Posten) and Crispin Porter + Bogusky have won an Interactive Gold at the 2010 Clio Awards for their Magical Christmas Cards campaign. Juklorts Magi site connects with Facebook to help site visitors transform their Facebook dialogues into Christmas cards. Status updates and dialogues were transformed into reindeer, Christmas trees or tree decorations, printed on a card and delivered to friends, connecting the digital world with the physical world.
The Magical Christmas Card campaign was developed at Crispin Porter + Bogusky, Europe, Gothenburg, by creative director Gustav Martner, art director Mattias Berg, production manager Jenny Folkesson, programmers Stefan Hållén and Edvin Besic, copywriter Tobias Grönberg, motion designer Erik Sterner, technical director Per Rundgren, user experience designer Pontus Wärnestål, illustrators Erik D. and Jonas H, account executives Johan Brink and Johan Kruse, executive creative director Björn Hoglund.