MADD Campaign 911 Keep Them Off The Road

MADD Canada has launched Campaign 911 – a nation-wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. There have always been those who believe that they can get away with driving impaired. But even more dangerous are those who share their theories about how to drive impaired at parties, gatherings, and, more recently online. The 911 campaign takes on these unsafe drivers with “Stay on the Road”, a talk show in which impaired driving experts share their theories about how they beat the system. Each ad ends with the reminder that there are lots of idiots out there, and the invitation to keep them off the road by calling 911. Four ads here feature impaired experts Lenny, Rob, Hal and Ryan.

MADD Staying on the Road show

Click on the image below to play the Lenny video.

Click on the image below to play the Rob video.

Click on the image below to play the Hal video.

Click on the image below to play the Ryan video.


The 911 Campaign was developed at TBWA Toronto by executive creative director Anthony Wolch, creative director/copywriter James Ansley, art director Denise Cole, agency producer Nadya MacNeil, and account director Helen Winfield.

Filming was shot by director Adam Massey via Holiday Films, Toronto, with executive producers Derek Sewell and Josefina Nadurata, line producer Tim Corrigan, director of photography Barry Parrell.

Editor was Brian Noon at Traffik Edit, Toronto. Sound was designed by Julian Rudd at Vapor Music, Toronto.