L’Univers de Chocolat, manufacturers and importers of French chocolate in Sao Paulo, Brazil, promoted their chocolate with whisky range in an advertising campaign featuring what appear to be drunk toddlers. The “Funny Baby” campaign won a Gold Outdoor Lion at Cannes International Advertising Festival 2010.
Credits
The Baby campaign was developed at Dentsu Latin America, São Paulo, by executive creative directors Felipe Cama/Alexandre Lucas, art director Adriano Alarcon, advertiser’s supervisor Nicolas Galland, planner Flavia Faust, account managers Fabio Britto and Tiago Lara, producer Ricardo Lopez, art buyer Ana Luiza Rodrigues, with photography by Rogerio Miranda and Cadu Maya.
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I hate it! How can they use babies in that way! I believe this campaign is really gonna alienate people
Once you smile at the cute images of babies looking tired, I probably would think mothers might avoid this chocolate altogether because of the effects.