Living Christmas Cards from Swedish Post

Swedish Post has been busy creating truly unique christmas cards, teaming up with Niklas Blindh, a Sami and reindeer owner from up north, and the people of Funäsdalen, a small mountain village in northern Sweden. Together they have built Living Christmas Cards, something a bit more personal than your ordinary e-greeting or SMS. The Swedish version is Levande Julkort. Visitors to the site can take real time photographs of reindeer using web cams, and add their own personal touch to the cards.

Living Christmas Reindeer

Living Christmas Reindeer

Living Christmas Reindeer


The Living Christmas Cards campaign was developed at Akestam Holst, Stockholm, by creative director Andreas Ullenius, copywriter Kalle Åkestam, art director Johan Wahlberg, agency digital producer Johan Eklund, account director Jacob Stjärne, account manager Maria Ljung and planner Lars Friberg. The site was produced at It’s Showtime and From Stockholm With Love.

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Location Sweden Sweden

3 Responses to Living Christmas Cards from Swedish Post

  1. Oscar Turton says:

    That is really cool. I’ve noticed that agencies are upping the ante with their Xmas cards this year. I saw this one the other day that i really liked for it use of social media but this living Christmas oneis incredibly well polished. Gotta love the concept too. Good Find Duncan!
    PS: you guys really need to start screening your comments!

  2. Duncan says:

    Thanks Oscar. We’re quite happy to screen comments. BTW if you think we should cover the Elfa project let us know.

  3. anjela says:

    I want to live in that little house- sometimes the light is on-and I’d love to know if we could see mor eof it- it looks so beautiful.ThanksAnjela

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