Swedish Post has been busy creating truly unique christmas cards, teaming up with Niklas Blindh, a Sami and reindeer owner from up north, and the people of Funäsdalen, a small mountain village in northern Sweden. Together they have built Living Christmas Cards, something a bit more personal than your ordinary e-greeting or SMS. The Swedish version is Levande Julkort. Visitors to the site can take real time photographs of reindeer using web cams, and add their own personal touch to the cards.
The Living Christmas Cards campaign was developed at Akestam Holst, Stockholm, by creative director Andreas Ullenius, copywriter Kalle Åkestam, art director Johan Wahlberg, agency digital producer Johan Eklund, account director Jacob Stjärne, account manager Maria Ljung and planner Lars Friberg. The site was produced at It’s Showtime and From Stockholm With Love.