The Ministry of Justice in The Netherlands has introduced an interactive billboard in Amsterdam and Rotterdam to challenge public apathy towards aggressive behaviour on the streets. Public service employees in the Netherlands, such as ambulance drivers, face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. The billboards use Bitmove technology to pick up the images of passersby and place them in a pre-recorded violent situation, providing four tips on what they can do.
Click on the image below to play the video in YouTube (HD)
The Billboard Against Aggression campaign was developed at N=5, Amsterdam, by creative director Lukas van de Ven, art director Ed van Bennekom, copywriter Jasper Diks, account directors Judith Lavalette and Nadine Marcar, agency producer Christ Bloemheuvel.
Music is “Album Intro” by The XX.