Sony Music London has created “Weather“, an interactive music video for American artist Lissie, using HTML5, Google Maps API, a live weather feed and the optional ability to geo-locate viewers. The band’s performance reflects the weather conditions wherever the viewer is located.
The Weather concept was developed at Sony UK by creative directors Steve Milbourne and Phil Clandillo, creatives Wilf Eddings and Luke Wicker. Filming of the five weather variations was produced by Simon Poon Tip. The site was built at Half Cyborg, London.