Liquid Mountaineering

Liquid Mountaineering is a new sport which is attempting to achieve what people have been trying to do for centuries: walk on water. Or to be more precise: running on water. A group of liquid mountaineers are developing the sport from scratch. By accident they found out that with Hi Tec‘s water repellent footwear you can run across bodies of water, just like a stone skimming the surface.

Liquid Mountaineering

Click on the image below to play the Liquid Mountaineering video.

See more on the Liquid Mountaineering viral campaign at Facebook and the Liquid Mountaineering blog.


The Liquid Mountaineering campaign was developed at CCCP Amsterdam by creatives Hugo van Woerden, Philip Brink, Gregg Harper, account team Eelco Keune, Saskia Geesink.

Filming was shot by director Gerrit Willemsen (Willem Gerritsen) via Czar, Amsterdam, with producer Emilie van Wensveen. Editor was Ben Putland at Baked Beans Amsterdam. Sound was designed and mixed at The Ambassadors.