Hugh Jackman is the star of “Drink Positive”, a new French advertising campaign for Lipton Ice Tea, appearing in television commercials shot in Rio de Janeiro, Brazil. In “Tokyo Dancing Hotel” Jackman’s character is inspired by drinking Lipton Ice Tea to get the staff and guests at his hotel dancing. In “Hard Day’s Work” Jackman’s character is seen filming a passionate scene with Mexican actress Ana de la Reguera then pausing for an ice tea before returning to finish filming. Jason Green, chief marketing officer of Lipton, says: “The new adverts highlight the key values of Lipton Ice Tea, which are positivity, optimism and the uplifting qualities of the drink.”
Click on the image below to play the Tokyo Hotel video in YouTube (HD)
Click on the image below to play the Making of video in YouTube (HD)
Click on the image below to play the Hard Day’s Work video in YouTube (HD)
Click on the image below to play the making of video in YouTube (HD)
The Lipton campaign was developed at DDB, Paris, by executive creative director Nick Bell, creative directors Pierrette Diaz and Matthieu Elkaim, copywriter Marc Badinant and art director Laurent Toth, planner Asit Mehra, account supervisors Philippe Berthelot, Marina Zuber, advertiser’s supervisors Jason Green, Garth Woolley, François Bazini.
Filming was shot by director Michael Gracey (T-Mobile Dance and Evian Rollerbabies) via Partizan Midi Minuit, Paris.
Post production was done at Mikros Image, Paris, by sales director Fabrice Damolini, project manager Sarah Cauchois, supervisor Stéphane Pivron, matte painters Christophe Courgeau, Olivier Puechberty, Roto artists Gwénaelle Habert, Jean-Baptiste Poeuf, Jean-Philippe Manuel, Estelle Chiron, Aurélien Vogel, Ludovic Rivalan, Dany Lacarelle, Julien Marec, Laetitia Nicolas, Vincent Venchiarrutti, Tracking artists Yvan Galtié, Stéphane Richez, animator Alexandre Sauthier, pre-compositor Luc Martias, renderers Benoit Holl, Lee Sullivan, Flame artists Damien Canameras, Stéphane Pivron, Nicolas Vogel, Gurvand Tanneau, Virginie Rigoussen, Emmanuel Lecourbe.
Music is “Funky Boogie” by John Ozila.