Lionel Richie in Walkers Campaign

Lionel Richie appeared in his first commercial in over thirty years in a recent campaign for Walkers Extra Crunchy crisps. Former lead singer with The Commodores, known for his hits Hello and Dancing on the Ceiling, sings a revised “Say You, Say Me”, singing “Share You, Share Me”. Starring alongside Richie is former English footballer Gary Lineker, the star of over 90 Walkers adverts since 1995. The spot finishes badly for Richie, with the tag line, “New thicker cut Walkers Extra Crunchy, made for sharing, sometimes.”

Lionel Richie in Walkers Crisps commercial

Click on the image below to play the video.

Watch Gary Lineker and Lionel Richie on the set of the new Walkers Extra Crunchy advert. Click on the image below to play the video.


The Walkers campaign was developed at AMV BBDO, London by Matt Welch and Simon Welch.

Filming was shot by director Paul Weiland with director of photography Henry Braham.

Filed under: Commercials, Walkers

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