Lionel Richie in Walkers Campaign

Lionel Richie appeared in his first commercial in over thirty years in a recent campaign for Walkers Extra Crunchy crisps. Former lead singer with The Commodores, known for his hits Hello and Dancing on the Ceiling, sings a revised “Say You, Say Me”, singing “Share You, Share Me”. Starring alongside Richie is former English footballer Gary Lineker, the star of over 90 Walkers adverts since 1995. The spot finishes badly for Richie, with the tag line, “New thicker cut Walkers Extra Crunchy, made for sharing, sometimes.”

Lionel Richie in Walkers Crisps commercial


Click on the image below to play the video in YouTube (HD)

Watch Gary Lineker and Lionel Richie on the set of the new Walkers Extra Crunchy advert. Click on the image below to play the video in YouTube (HD)

Credits

The Walkers campaign was developed at AMV BBDO, London by Matt Welch and Simon Welch.

Filming was shot by director Paul Weiland with director of photography Henry Braham.

Download the Inspiration Room iPhone app free at the iTunes App Store.
This entry was posted in TV Ads Cinema and Online Videos, Walkers and tagged , , . Bookmark the permalink.
Location UK UK

Leave a Reply